May 2024 - Present

I was hired to help build an in-house design agency at Bausch Health. As part of the core leadership team, I set up workflows, processes, and programs while building and leading the design team. My role includes creating creative briefs and collaborating with Bausch Health brands on rebranding efforts. I also mentor, lead, and oversee the design department, which encompasses copy, strategy, development, and design.

2020 - 2024

As a part-time Creative Director, I played a key role in maintaining and developing branding strategies and brand direction for an acoustic company. I oversaw the creation of a new website and collaborated with agencies to execute social media and marketing initiatives.

Feb 2022 – Dec 2023 (company wide layoffs)

Managed copy + art, guiding creative direction for five pharmaceutical brands. Oversaw website development, served as a trusted reference for senior clients, and offered forward-thinking insights. Successfully led three major drug launches with diverse campaigns, built agency partnerships, and ensured brand consistency as a vigilant client steward.

Feb 2016 – Present

Co-founded The Seedling Agency, a thriving branding and strategy firm. Provided top-notch, budget-friendly design services, generating six-figure outcomes. Established a million-dollar studio specializing in mobile apps, websites, brand identities, and startup strategies. Despite success, chose to rejoin the job market in pursuit of personal growth.

Feb 2020 – May 2020

Conceptualized client-specific designs, crafted project plans with timelines and cost estimates, and created visual mockups. Oversaw the design department and led branding/rebranding efforts before a COVID-related layoff.

Ongoing Freelancer 2016 to 2024

I lead the development and execution of multiple entertainment brand identity across multiple platforms. This entails crafting visual elements like logos, typography, and color schemes that embody our values and resonate with our audience. Additionally, I oversee the design of marketing collateral and digital assets, ensuring they adhere to our brand guidelines and maintain consistency. Collaborating closely with marketing teams and stakeholders, I work to uphold the brand integrity and drive awareness and loyalty among our target market.

Depending on the project I was either a Senior Brand Designer, Associate Creative Director, or Creative Director.

Feb 2017 – Dec 2019

At Timeless Media, I created three brand identities and led a design team of five. At Karma Network, I managed a production team of over 10, handling videographers, editors, and motion graphic artists. I also pitched concepts to clients, provided feedback-driven improvements, and worked across diverse channels to support business goals.

Apr 2016 - Feb 2017 (Contract)

As the Creative Strategist at DRB Student Loan, I was hired to rebrand the existing company to Laurel Road. My responsibilities included design of all new materials, including a new logo, color scheme, and language. At the time of the rebrand project, I was simultaneously responsible for the creation and management of the design materials for DRB, the current brand at the time. My responsibilities included, but were not limited to, marketing materials, website design, digital banners, print materials, flyers, HTML emails and infographics. My experiences at this company strengthened my ability to collaborate well with others, work efficiently in a fast paced, deadline-driven environment, and manage multiple projects.

Freelancer 2014-2017

As the art director, I helped with the visual direction in production y designing sets, props, and costumes while managing the art department's budget and hiring talent. I research historical and cultural references to inform our design choices and collaborate with other departments for seamless integration. My problem-solving skills ensure smooth production, and I provide feedback to maintain quality. Keeping up with industry trends, I aim to enhance the production's visual appeal and captivate audiences.

Mar 2015 - Apr 2016

I worked on a wide range of projects including: websites, print pieces, concept development, digital banner ads, collateral, and convention panels. Develop original design concepts throughout the entire product lifecycle, from initial explorations through final design deliverables. Translated conceptual ideas into engaging visual presentations and design solutions. Responsible for creating visual design for all projects that meets UX and business requirements. Very collaborative; I work well in a fast-paced, deadline-driven environments and I am adept at juggling multiple projects. Most of my projects have been in the pharmaceutical and healthcare industry.

Freelancer Oct 2012 - May 2013

I designed advertisements for the Daily Meal to be featured on external sites, driving traffic back to our platform. Through this experience, I learned the importance of resilience and teamwork in project development. Often, multiple iterations were necessary, with contributions from various team members to achieve success. The head of marketing provided briefs for each advertisement, and I would then create at least three unique designs. My responsibility was to ensure that the ads aligned with the Daily Meal's image and conveyed relatable content to our audience.

Consultant, Jul 2014 - Sep 2014

I noticed a gap in the national anti-smoking campaign, particularly in reaching younger audiences. To address this, I developed an ad campaign tailored to resonate with them. At the request of the Center for Disease Control, I led the creation of a commercial to showcase this concept. As project manager, I oversaw all aspects of production, from assembling the team to securing permits. Through extensive research and design techniques like mood boards and wireframes, I ensured the campaign effectively communicated the dangers of smoking to the target audience.

Jun 2005 - May 2015

As a Starbucks store manager, I oversee all aspects of the store's operations to ensure a seamless and enjoyable experience for our customers. My responsibilities include managing inventory, scheduling staff, and maintaining store cleanliness and organization. I also provide leadership and guidance to my team, fostering a positive work environment and encouraging professional growth. Additionally, I handle customer inquiries and complaints, striving to resolve any issues promptly and effectively. Through effective communication and strategic decision-making, I work to drive sales and uphold the Starbucks brand standards in every aspect of our store's operation.